landy79
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Oct 13, 2010, 8:32 AM
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The Development of Adidas in Recent Years
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In 1999, the integration of the new brands of adidas shoes is gaining momentum. The
new TaylorMade FireSole clubs boost sales. Salomon in-line skates take off with high
double-digit growth during the first half of 1999.
Adidas-Salomon AG acquires Reebok The closing of the Reebok transaction on January 31, 2006 marks a new chapter NFL jerseys wholesale in the history of the adidas Group. By combining two of the most respected and well-known brands in the worldwide sporting goods industry, the new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence across teams, athletes, events and leagues.
The Salomon Group (including Salomon, Mavic, Bonfire, Cliché and Arc’Teryx) is
being sold to Amer Sports in October 2005. The new adidas shoes Group is focusing
even more on its core strength in the athletic footwear and apparel market as well as
the growing golf category. The legal name of the company will change to “adidas
AG” in May/June 2006.
Following personnel changes, the new management initiates an ambitious Growth and
Efficiency Program. Major sports ravens football jerseys events such as the European Soccer Championship
EURO 2000™ and the Olympic Summer Games, where swimmer Ian Thorpe takes
three gold medals, contribute to the company’s success.
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